FOOD BANK BELGRADE
Charity awareness campaign
Art Direction, Copywriting,
Print, OOH, LP Site Design.
A pro bono campaign to raise the awareness of Food Bank Belgrade and its significance in fight against an enormous problem of hunger in Serbia.
As the Food Bank organization in Serbia lacks systematic support in funding, it as well has little opportunity to communicate its importance and capabilities to a wider public. Consequently, a very few corporate organizations are actively involved in its developments, and insufficient number of people know what the Food Bank exactly is. Furthermore, those who have ever heard of it do not know exactly how big the problem of hunger in Serbia is, and how much the success of this social organization is dependent on the support of the community in which it operates.