CHESS GAGUNASHVILI
Chess Academy
Services:
Visual Identity Design, Logo design, Copywriting
Illustration, Animation,
Website Design, UX, UI,
KIDS ARE ALREADY KINGS AND QUEENS.
Noble and exciting, discreet but fiery, chess is a unique expression of the human spirit that teaches a child to be a fighter, a thinker, a sage, without stopping to play. Gagunashvili Chess Academy was founded in 2020 in Tbilisi, the capital of Georgia, a land of tea and chess. Academy organizes individual and group online lessons for children of different ages and chess levels, by grandmasters who have made the 64-field game famous around the world and teachers who love working with children from all over the world.
They came to us for a new visual identity and website design. We developed a new identity system and unique custom website with an emphasis on the benefits that chess can have.
Also, we worked on copywriting for the website purpose, in a playful manner as overall visual identity look and feel. We wanted a logo that could act as the main source of imagery in GCA’s communications. Lastly, we developed a short micro animation to achieve a more dynamic experience.
Checkmate.