KIDS ARE ALREADY KINGS AND QUEENS.

Noble and exciting, discreet but fiery, chess is a unique expression of the human spirit that teaches a child to be a fighter, a thinker, a sage, without stopping to play.Gagunashvili Chess Academy was founded in 2020 in Tbilisi, the capital of Georgia, a land of tea and chess. Academy organizes individual and group online lessons for children of different ages and chess levels, by grandmasters who have made the 64-field game famous around the world and the teachers who love working with children from all over the world.

They came to us for a new visual identity and website design. We developed a new identity system and unique custom website with an emphasis on benefits that chess can have.

Also we worked on copywriting for the website purpose, in a playful manner as overall visual identity look and feel. We wanted a logo that could act as the main source of imagery in GCA’s communications. At the last, we developed short micro animation to achieve a more dynamic experience.

Checkmate.