KOOZMETIK
Fine Natural Cosmetics
Services:
Identity Redesign,
Packaging Redesign
Fine Natural Cosmetics
Services:
Identity Redesign,
Packaging Redesign
Believing that true beauty is in simplicity, a fine natural skincare brand Koozmetik is known for its picky selection of ingredients, an essential product range, and minimalism in design.
Preparing to expand on EU markets, the brand needed a redesign that would strengthen its premium and sophisticated qualities, while achieving perceptual continuity with its previous design, and unisex look and feel. At the same time we had to consolidate the entire visual system to ensure strong consistency across the range.
The first step in our approach was to redefine the portfolio architecture as the baseline for a seamless customer experience and navigation through product lines and categories when shopping online and offline.
Next, since each of the key product and brand information was positioned on a separate side of a package – making the product placements on shelves and purchase experience rather complex, it was necessary to redefine the informational architecture on the packaging itself.
Finally, this strategic and creative analysis led us to design concept carefully devised and crafted around the letter element, previously used as an associative product descriptor. Albeit a bit subdued, it appeared as a quite interesting and original detail on the packaging, so we decided to give it a more prominent place and role. Enlarging it to become a striking and recognizable brand device, we achieved the new Koozmetik’s branding feels fresh and artistic, just like the products it represents.
Naming, Strategy,
Logo Design, Branding,
Web Design, UI, UX
New brand strategy, identity, naming, web design and story for ERP software solutions that were made to work for working people as much they’re meant to work for a business/company that relies on them. BEEZ – Busy made easy.
Beez website is listed on the top 10 corporate website designs.
Automated Delivery Operations
Services:
Logo Design, Identity,
Branding
B2B Brand Visual identity system. Bitebell helps restaurants to automate processing of orders from third party delivery platforms (Wolt, Glovo, etc) and the fulfilment of orders from their own direct channels.
Flexible Offices and Coworking Spaces
Services:
Logo Design, Identity,
Branding, Web Design,
UI, UX
Playful and warm identity and web design that we created for Desk & More, new flexible offices and coworking spaces located in Belgrade. Places that help freelancers, start-ups and small-size companies to reach their full potential.
Visual Identity and Title Design
for new TV Series
Services:
Visual Identity, Title Design,
Typo, Branding
Brand Development Concept
Services:
Brand Development,
Visual Identity, Packaging,
Packaging Concept,
Logo Design
Kein x Kein is a creative brand development concept born from a thoughtful exploration of clean, basic forms. In order to emphasize simplicity, sophisticated taste, and purity of the brand, we decided to experiment and challenge the established identity standards in fashion industry design.
The result is a somewhat “raw”, garage look: Simple, effective logo and packaging were designed to match a fashion apparel brand’s elegance and powerful business statement.
Interior Art and Design
Services:
Concept, Art Direction,
Print, Copywriting