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PALAZZO RADOMIRI

BOUTIQUE HOTEL
& RETREAT

Services: Web Design, Website Development, UI, UX, CMS, SEO, Visual Identity Development, Logo Design, Brand Strategy

Housed in a stylishly restored 18th Century Captain's Mansion, in the very heart of breathtaking Boka bay in Montenegro, Palazzo Radomiri brings a unique feel of noble luxury and tranquilly intertwining with a stunning vibrancy of its spectacular surroundings.

Since the hotel’s previous visual identity and web communication style didn’t do justice to everything this family-run getaway has to offer, in 2014 the client
approached us with the task to rebrand and elevate an obsolete, detached andoverwhelmingly dark baroqueness historical hotel into a more genuine, up-close-and-personal heritage hotel & sea retreat.

The new, sea-inspired visual concept and website style were set to emphasize two main brand attributes at once - the classy feel of an old captain’s villa, and vibrant, intimate and inviting atmosphere of a sea retreat.
As some of the hotel offers had been devised to the the level of stand-alone services,
aimed to communicate both with Palazzo Radomiri’s guests and with its external visitors,
we were also briefed to create a recognizable set of three specific sub-brands.
The hybrid brand architecture strategy and wire frame planning were proposed to tie all of these brands together,
while securing maximal clarity and flexibility in UX / UI.
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