BON’A PARTE is a Scandinavian catalogue and online fashion label operating in 6 European markets and offering apparel for the entire family.
SERVICES: WebDesign, UX, Responsive Design, Newsletter
In December 2012, BON’A PARTE was searching for a design studio to service its digital marketing activities and improve its online performance. They picked APRIL, and we have been friends since.
Our key role has been improvement of BON’A PARTE user experience through responsive design and digital development. Design wise, we have been entrusted with improving the brand’s visual system and creating digital & direct marketing materials. And development wise, we’re in charge of the amplification and optimization of the materials for various mobile devices, as well as interface and HTML coding.
Significantly improved online performance with 39% increase in click rates across the six markets between 2012 and 2013, and expected growth of 79% in user involvement in 2014. Most importantly, one happy client.
We’re proud of the fact that the responsive newsletter format that we have created and developed for BON’A PARTE was one of the pioneering innovations in digital marketing at the time. Moreover, ARPIL studio was the only studio in Serbia to offer responsive design know-how, and set the standard for others to follow.